Boozt becomes official partner at CIFF

The partnership reflects a mutual belief in the importance of collaboration, dialogue, and long-term brand building. CIFF and Boozt both serve as platforms connecting brands with the market and together aim to bridge inspiration, commerce, and insight in a way that is relevant to today’s industry challenges.

Boozt’s ambition with this sponsorship is to be an active and supportive partner to the industry. Together with CIFF, Boozt aims to support and engage a platform for dialogue, knowledge-sharing, and practical support that reaches beyond the days of the fair.

Boozt as a preferred brand partner

“We see CIFF as an important meeting point for the industry and a natural partner for us,” says Evelyne Durhuus Daugberg, Group Buying Director at Boozt. “For Boozt, this partnership is about being an active partner in the ecosystem, listening to brands, and contributing with insight and experience where it’s relevant. CIFF brings the industry together, and we value the opportunity to engage directly with brands in that setting.”

Boozt’s platform is built to support both emerging and established brands. With a digital universe free from physical limitations, brands can build depth, tell their story, and develop a strong presence in close contact with a large and loyal Nordic customer base. Dedicated category teams and data-driven insight help translate collections into relevant customer experiences.

CIFF as a platform for modern brand building

For CIFF, the partnership reflects a shared ambition to connect the physical trade fair with the realities of modern retail and brand building.

“Boozt is a natural partner for CIFF. Together, we represent two strong Nordic platforms with a shared ambition: to support brands in growing their businesses and unlocking new opportunities through insight, visibility, and scale - locally and internationally. At a time when the industry is facing significant challenges, both CIFF and Boozt stand as strong, committed allies for brands.” says Sofie Dolva, Director of CIFF.

Throughout CIFF, Boozt will be present to meet exhibitors and industry professionals, sharing knowledge on consumer behavior, brand positioning, and how strong partnerships are built through trust, dialogue, and hands-on support.

For more information, please contact:

CIFF 

Josefine Cramer, Partnerships Consultantjc@koasogroup.com

Boozt 

Ask Riis, Communications Directoraskr@boozt.com